Journey — scaling stages (Charley Andromeda One framework)
Atlas detectează automat în care stagiu de scaling te afli, bazat pe ROAS, daily spend, frecvență audience, și diversitatea adset-urilor. Fiecare stagiu are reguli proprii pentru budget changes, creative refresh rate, și audience expansion. Saltul de la o etapă la alta se face când criteriile minime sunt îndeplinite timp de N zile.
Current Stage
Stable Scale
ROAS ≥ 3.5 timp de 14 zile, diversify cu LLA + Catalog
Days in stage
28
Stabilitate confirmată
Next stage eligible
2026-06-10 (need 14 more days ROAS ≥ 3.5)
Foundation
2026-02-12 → 2026-03-08
Pixel + Catalog + first creatives validated
Learning Phase
2026-03-08 → 2026-04-02
Won 50 conversions/adset, exited learning phase
Profitable
2026-04-02 → 2026-04-29
Sustained ROAS ≥ 3.0, doubled budget gradually
Stable Scale CURRENT
2026-04-29 → ongoing
Diversifying with Catalog Advantage+ and LLA stacking
The 5 stages — how Atlas decides
Foundation
Setup pixel, catalog, first 3-5 creatives
Learning Phase
Win 50 conversions per adset, exit Meta learning
Profitable
Sustained ROAS ≥ 3.0, daily spend ≥ 200 LEI
Stable Scale ← you
ROAS ≥ 3.5 timp de 14 zile, diversify cu LLA + Catalog
Aggressive Scale
Spend 2-5x, multiple LLA tiers, international expansion