Atlas helps online stores manage, automate, and audit their Meta Ads accounts — with first-party data sync, Kill Guard math, intelligent creative routing, and daily AI diagnostics powered by Claude.
Atlas accesses Meta Platform Data exclusively to deliver reporting and automation services back to the account owner. Each module operates on tenant-isolated data.
Live insights cross-source — Meta ads metrics joined with tenant store CRM data (orders, revenue, AOV). Stale-while-revalidate caching for instant load.
First-party customer files (emails, phones, behavioral segments) hashed SHA-256 and uploaded to Meta Custom Audiences every 15 minutes. Opt-outs removed automatically.
Models budget redistribution math before pausing creatives in shared-budget adsets. Prevents +20-40% scale shocks on surviving ads (Charley Tichenor framework).
Every account activity (budget changes, audience updates, status flips) tracked from /act/activities endpoint. Classified by impact level: green / amber / red / critical.
Each day, Atlas correlates events with sales impact and generates a narrative analysis in plain language. Identifies causes-effects for performance drops.
Google Drive integration with intelligent angle-mapping per product/audience. Creative routing decisions based on awareness level (Cordeddu framework).
Day-by-day cronology tracking performance vs baseline. "Per 100 LEI" efficiency metrics showing real cost-per-action.
Pre-flight integrity check for new campaigns. Validates audience exclusions, budget caps, attribution windows against client's strategy mode.
Permanent decision log per tenant. Documents what was changed, when, by whom, with what reasoning — for transparent client communication.
Atlas is a SaaS tool that requests API access to client Meta Ads accounts via Meta Business Manager. All operations are explicit and audit-logged.
Tenant grants Atlas API access to their Meta Ads account via Business Manager → People & Assets.
Cron jobs sync insights, activities, audiences, creatives every 15-20 minutes. Tenant-isolated storage.
Rule engine + Claude AI generate diagnostics, identify risky changes, propose Kill Guard-compliant actions.
All execution requires explicit tenant approval. On LIVE accounts: dry-run defaults, manual confirmation for kills.
Atlas respects Meta Platform Terms, Developer Policies, and GDPR end-to-end. Designed from scratch as a transparent Tech Provider tool.
All Meta access tokens, client data, and Platform Data stored encrypted at rest (AES-256-CBC) and transmitted via HTTPS/TLS 1.3.
Each client lives in a fully separate database. No cross-tenant data access at infrastructure level.
Clients can revoke Atlas access anytime via Meta Business Manager. Platform Data deleted within 30 days on request.
All Platform Data accesses logged. Clients can request the audit log for their own data anytime.
Platform Data NEVER shared with third parties (except Claude API for narrative generation, with no raw data export).
Customer file uploads pre-hashed SHA-256 before transmission to Meta. Raw emails/phones never leave our infrastructure unencrypted.
A complete toolset accessible via tenant CRM login.
Atlas runs inside RoCRM — a Romanian SaaS platform for e-commerce operations.
Contact us at contact@rocrm.app